Credit Union Postcard

Getting bank customers to switch to credit union membership was no chore. We needed to make a compelling argument as to why one should switch from their current banking institution to another. Our message, Simplify your life. With some many families working and spending their time either at work or commuting, we wanted to present a simpler way to bank and save time so that they could spend the extra time with their families and not in long banking lines.

Using colors, and lifestyle images, we launched a direct mail campaign that sold the message of simplifying ones life if they switched to the credit union. We even went so far as to develop a switch kit that eliminated most of the hassle of switching funds from the customers bank to their new credit union.