7 Essential Skills for Graphic Designers
In today’s competitive marketplace, a graphic designer must possess skills other than their technical expertise in design software and basic design principles. The modern graphic designer has to wear different hats if they are to survive and gain employment in the shrinking design and marketing departments of companies and agencies. Other than technical skills in traditional print software such as InDesign, Quark, Photoshop, and Illustrator, graphic designers must possess the following skills if they are to ensure their survival in the workforce and gain meaningful employment, or keep...
read moreUsing “Chunking” to Get Readers to Retain Information
As a graphic designer, you are faced with many challenges when it comes to designing your brochure, sales flier, catalog, or any other marketing collateral. One of those challenges is how to best organize the information on the page. Your ultimate goal, or the goal of your client is to get the important information in front of the reader and to get the reader to act by either calling, visiting a website, or by making a purchase. While there are many variables when it comes to getting readers to respond, the concept of chunking information can help organize important information in order to...
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